Our Concept

The concept is simple – utilize the experience and expertise of Strategic Signage to implement your branding program, thereby allowing your personnel to concentrate on your core business.

Strategic Signage has the unique ability to handle all aspects of branding, rebranding, building exterior and interior signage, wayfinding, fleet and vehicle wrapping, etc – all under one umbrella – Strategic Signage.

We can cost effectively expedite building surveys, fabrication, permitting, installation, inspection, payment verification, and deliver records to you for future maintenance reference using a team of teams if need be to cover a wide geography or ambitious schedule, all under the Strategic Signage umbrella.

We continually provide our services to Verizon Communications and many other corporate clients – and we can manage your branding, signage, or wayfinding program.

In November of 2003 after leaving Verizon’s Corporate Real Estate Division, Robert Keyser and Ken Wasson, Vice President of RobsonWoese Inc., initiated the concept of Strategic Signage. Their longstanding business relationship of many years developed when Verizon hired the firm of RobsonWoese Inc. for engineering services.

Bob had been through 3 major Re-Branding programs during his tenure within the Telecommunications industry. These conversions provided Bob with a wealth of experience for the entire process of Corporate Mergers & Acquisitions. Bob acquired a valuable lesson for the need to; provide professional guidance through a tedious, time-consuming process of strategic planning, design changes, multiple locations, fabrication & installation within time & budget constraints .

Bob & Ken quickly conceived the concept of providing a professional management program to support corporations in re-branding initiatives. In early 2004 Strategic Signage was formed. Shortly after a partnership arrangement was established between Strategic Signage and RobsonWoese to provide professional program management services to clients requiring signage.

In April 2004 a 5 year contract was awarded to Strategic Signage by Verizon to manage their entire signage program including sign maintenance. In November 2005, the announcement of the acquisition of MCI by Verizon provided Strategic Signage with the opportunity to manage their new name change. We were awarded the contract to program manage the entire process from site survey to design solution to installation. This included both Domestic and the International Programs.

Bob & Ken’s initial objective as is today is to provide a professional Sign Management Program for each client. The only difference now is we offer a more comprehensive package of services. We believe customers are looking for new solutions, where Quality and Service are the primary objectives.
We strive to provide each client with a sign program designed specifically to meet their individual needs whether it is one project or multiple projects.

We hope as you discover what we have to offer, you will become our next client!